November 2018 Report – Marketing course at MOET
In the month, we had a short Marketing course at MOET. Some key staff that were involved in fundraising, were invited to attend the marketing course. The aim of the training was to add the skills of promoting products being sold by MOET, to as a fundraising. The course included marketing strategies such as the focusing on the product, packaging, pricing, promotion and place of sale. It also included storage management of products, ways of reducing channels of distribution to improve profit margin of products and personal selling skills.